JMU ARTS Mobile Logo
For my spring internship at the College of Visual and Performing Arts at James Madison University, I was tasked to make the logo for ARTS Mobile. The JMU ArtsMobile was created to help JMU’s exemplary arts and design programs engage with communities throughout the Shenandoah Valley in ways our communities find meaningful. The ArtsMobile is a mobile arts site that makes arts and design workshops, performances, and exhibitions available in non-traditional spaces. This project allows students and faculty in the College of Visual and Performing Arts to act on our artistic and moral obligation to provide equitable, accessible, and inclusive arts and design experiences grounded in contemporary practice both within and beyond the JMU community.
Design Rationale
Since the Arts Mobile site would be off campus and in local communities around Harrisonburg, I knew it was important to be immediately connect to James Madison University, more specifically the College of Visual and Performing Arts.
I wanted to keep the logo connected to the James Madison logo itself but let the fact of it being a creative and artistic endeavor shine through. I researched the JMU Arts logo and brand styling to make sure to stay close to it and only move away from it slightly. After multiple iterations and feedback, the current logo was created.
