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Brand Identity Project
For Typography 1, we were tasked to make an abstract logo made from parts of letters and then create a beverage brand and style guide.
Brand Guide
Brand Guide-02_edited
Brand Guide-04_edited
Brand Guide-03_edited
Brand Guide-02_edited
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Final Mockup
Design Rationale
After creating the logo using parts of an elegant serif font, I wanted to create a drink name that sounded elegant. And after deciding to make an alcoholic seltzer, I thought the name "blissful seltzer" was a clean name that fit the logo well. I picked cool neutral tones and simple fonts that fit with the elegant upscale seltzer theme.
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