Beauty Ad Campaign
For SMAD 342, Elements of Creative Advertising, our group was tasked to create an Print/OOH campaign based on a certain random demographic given to us. Our group was given a female CEO who is health-conscious. The brand we chose is Rare Beauty. Rare Beauty is a makeup brand that promotes realistic standards of beauty and emphasizes accentuating natural beauty instead of overshadowing it with layers of makeup.
Creative Brief
Persona
Bilboard Ad
Print Ad
Transit Ad
Design Rationale
The big idea is to highlight the substitution of tanning for the Rare Beauty Warm Wishes Soft Matte Powder Bronzer. For the design, we chose a beach theme to fit with the tanning concept​. A similar font and font color of Rare Beauty were used to create consistency throughout the campaign and connect to the brand. Overall, warm and inviting colors were used to relay the beach feeling further. The copy "bronze without the burn" was picked to highlight the product and health benefit of a tan without actual sun damage.
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AI Disclaimer
AI was used at the start of each ad. Since this is a student project, there was a limited amount of stock images and images in general to help complete the vision for the ads. Therefore, generative AI was used to create the base image. Then Photoshop was used to make it exactly what we needed.
If this were a real campaign, real images would be taken of what was needed instead of AI.
For the billboard ad, AI was used to create the base picture of a round product in the sand for the mockup. It was then edited with Photoshop.
For the print ad, AI was used to create the base picture of a woman wearing sunglasses on a lounge chair on the beach for the mockup. It was then edited with Photoshop.
For the transit ad, AI was used to create the base picture of a woman sitting on a lounge chair on the beach, putting on makeup for the mockup. It was then edited with Photoshop.
All ideas for the campaign, as well as creative brief and persona were our own and AI was not used to come up with them.
